https://www.withpurposeandvision.com/home daily 1.0 2026-05-07 https://www.withpurposeandvision.com/contact-1 daily 0.75 2026-05-06 https://www.withpurposeandvision.com/services daily 0.75 2026-05-06 https://www.withpurposeandvision.com/contact daily 0.75 2021-04-02 https://www.withpurposeandvision.com/projects daily 0.75 2026-05-07 https://images.squarespace-cdn.com/content/v1/606541333e933e628e3a9685/162bb4dd-888b-4c16-9cb5-27361f3a6f05/P%26V+Logo+Final.png Projects - Notable Enterprise Sales, Tech Partnerships, and Awards Selected sales and tech partnership examples span my time from 2018 as a performance-based contractor with mission-driven nonprofits (HeadCount, HBCU Heroes, APLA Health, Thriving Forward Project), as contracted advisor to Maine Child Therapy Center, all through Purpose & Vision Consultancy, and as an in-house executive at Participant Media, SoulPancake, National Domestic Workers Alliance, and Crisis Text Line. AI-Powered Volunteer Training Simulation (2026) “PREPARE TO CONNECT” The Context: Through Founder AI Enablement with Thriving Forward Project, P&V identified an operational bottleneck through discovery with TFP leadership: volunteer onboarding for sensitive confidence and career development workshops was repetitive, time-intensive, and had no way to gauge readiness before placing volunteers with residents. High turnover meant the team was personally re-training every new cohort. What P&V proposed & built: An AI simulation where volunteers practice facilitating TFP's "You Better Work!" career workshop with a realistic AI participant: a guarded 21-year-old transitional housing resident who tests sincerity, responds to pronoun usage, and opens up only when met with genuine empathy. After the session, a separate AI evaluator scores performance across six dimensions with feedback citing the volunteer's actual responses. Iterated across multiple drafts with the team before pilot deployment. What it solved: Gave the leadership team a measurable readiness gate (who's prepared to assist workshops, who needs more training) without being in the room for every cycle. Replaced a manual, repetitive process with a scalable, consistent standard. ————— Enterprise AI Sales, Disguised as Partner Management (2023-2026) Full Sales Cycle, AI-Powered Projects, Enterprise Buyers in Tech, Media, Retail, Entertainment, Beauty, and Healthcare The Context: Two AI-powered products: a real-time analytics layer surfacing ML-generated insights from crisis conversation data, and a category-first ML research product that mapped proprietary NLP analysis against public health datasets. Buyers were CMOs, VPs of Social Impact, and Heads of Foundation, many of whom had no framework for buying AI. The Sale: Sold the output of AI, not the wrapper around it. Databricks insights layer behind a white-label crisis platform. Quarterly executive reviews where I translated ML-surfaced trends into messaging, budget, and audience decisions for Marketing, Impact, Foundation, PR, Ext. Affairs, and Crisis Response teams. ML-powered research product for Pediatric Associates — NLP conversation data layered with HRSA (Health Resources and Services Administration) shortage-area datasets to map county-level crisis against provider gaps. Category-creation sale; no one at the organization had sold this before. Sold the AI roadmap on every renewal — ML triage, generative AI counselor-training simulator, LLM translation — to non-technical buyers, navigating de-identification, encryption, and IRB (Institutional Review Board) on every deal. ————— Selling SaaS as a Go-to-Market Channel- and Becoming the Platform’s Reference Customer (2021-2024) 2021/2022 Virtual Career Workshops, HBCU Heroes + Visit.org + Dozens of Partners The Context: Visit.org operates a B2B SaaS subscription platform giving enterprise employers curated access to social impact experiences for their employees. As a strategic growth consultant to HBCU Heroes and Thriving Forward Project, I sold two nonprofit founders on a SaaS go-to-market thesis they didn't initially trust: productize your mission for the platform's enterprise subscribers, release operational control, and let P&V run the channel end-to-end — sourcing, onboarding, productizing, and personally facilitating 90%+ of every session. Visit.org adopted HBCU Heroes as a reference customer in their own enterprise sales motion. I co-presented in their prospect pitches to subscribing corporations — supply-side operator stepping into the SaaS sales cycle as the proof point Virtual-to-IRL upsell: Strong virtual delivery converted into on-site corporate HQ deployments. We were flown to client headquarters to run in-person versions of the experience, with materially larger corporate donations attached and direct employee giving triggered post-experience P&V has connected hundreds of corporate volunteers with thousands of HBCU students for two-way learning experiences that evolve American workplaces and open corporate doors for students nationwide. Partners included P&G, Amazon, Capital One, NASCAR, Citi, SiriusXM + Pandora, Goldman Sachs, Intel, Morgan Stanley, Spotify, LOL Network, RingCentral, Wieden + Kennedy, Tik Tok for Good, Linkedin, WayUp, Facebook, Intel, Michael B. Jordan Legacy Classic, Yahoo, Comcast, Lumen, Pure Storage, Alliance Bernstein, Twilio, Paul Hastings, GXO, Moody’s, Cowen, Coca-Cola, Lacework, Crowdstrike and many more. ————— Selling SaaS into Fortune 500 Buyers Before the Category Existed (2020) A Per-Seat Virtual Engagement Platform Sold During COVID Context: When theatrical distribution collapsed in March 2020, no buying framework existed for enterprise virtual engagement software for employee engagement and reflection. In support of John Lewis: Good Trouble, I closed Fortune 500 procurement teams on a hosted SaaS platform (Seed&Spark) delivering synchronous corporate experiences to thousands of employees, domestically and globally, when no comparable line item or vendor category existed. The Sale: Consumption-based deals: minimum seat commit + per-seat overage, sliding-scale volume discounts indexed to VOD pricing. Full sales cycle through Salesforce. Closing required educating procurement, IT-adjacent stakeholders, DEI, Government Affairs, and ERG sponsors on platform reliability, global delivery, data integrity, security posture, and pricing rationale. Mid-campaign, I brought a brand’s pushback on attendance forecasting risk back to ops and helped restructure the commercial model — the same field-to-pricing dynamic that defines modern usage-based SaaS sales Land-and-Expand Proof Point- Target: A single deployment expanded into a CEO-sponsored, company-wide rollout. CEO Brian Cornell delivered the kickoff video. Three-hour deployment during paid work time. Live panel moderated by Target's VP of Government Affairs and VP of HR, and included a discussion with filmmakers. 4,000+ seats activated, 1,000+ on the live panel. Wrap report integrated into Target's broader pre-election employee program. Partners included Airbnb, Meta, Salesforce, Amazon, Chanel, Mattel, PayPal, Patagonia, Lyft, Nike, Target, Seventh Generation, Best Buy, Fisk University ————— From Film to Fintech: The Fourth Act was a Platform Sale (2019-2020) The Context: ROMA won Best Foreign Language Film at the 2019 Oscars but Alia, the National Domestic Workers Alliance Labs' newly launched portable benefits platform and the world's first of its kind for domestic workers, had no corporate brand campaign of its own. NDWA Labs had built the rails: a fintech tool that lets employers contribute directly to a domestic worker's paid time off, disability, and other benefits. But the buyer category for funding it didn't exist. No CPG had ever underwritten a portable-benefits platform, and most consumers, including the people who employ domestic workers, didn't know the gap existed. The Sale: Over six months, I co-led the strategy, pitch, funding, and execution that became NDWA & Alia's first corporate-funded brand campaign. My core work was on the sales side: consulting Seventh Generation through the technology itself. That meant translating Alia's contribution architecture into something a CPG marketing team could underwrite with confidence — mapping the platform's mechanics to Unilever’s and Seventh Generation's values-driven consumer thesis and giving the funder enough fluency in the product to defend the spend internally. I closed the six-figure commitment and delivered a campaign that drove +10K new platform users in a single month, and won Fast Company's 2020 World Changing Idea award. The Sequel: When COVID hit, I extended the play internally — selling Participant on funding a follow-up video and social campaign that ran on the same proven architecture. At this same moment, Alia became the disbursement rail for NDWA's Coronavirus Care Fund, which raised over $30 million against an original $4MM goal and moved $400 emergency grants directly into the accounts of thousands of nannies, house cleaners, and home care workers. The product I'd helped brand 3 months earlier was now critical infrastructure during a crisis, and the architecture I'd built let the team reactivate in weeks, not months. ________ AWARDS: • Fast Company’s 2020 World Changing Ideas, (Media & Entertainment) Championing Benefits for Domestic Workers Justin was the partnership and strategy lead on a digital initiative between the National Domestic Workers Alliance, Seventh Generation, Participant and SoulPancake, as part of an ongoing Social Impact campaign for the 2018 Participant film, Roma. • 2019 Shorty Social Good Awards, GOLD, (Best Video Series) • 2019 Telly Award, GOLD, (Best Non-Scripted/Documentary Branded Content Campaign) Inclusive Storytelling that Shifts Perceptions Justin strategized and led the partnership between Bonobos, Observatory and SoulPancake, with a goal to create a world where everyone feels they belong. The collaboration resulted in an impactful video series that featured inspiring graduates, including a young man who earned his college degree while incarcerated and a student who persevered through the US immigration process to build a life for himself in the United States. https://www.withpurposeandvision.com/about daily 0.75 2026-05-07 https://images.squarespace-cdn.com/content/v1/606541333e933e628e3a9685/967fee52-f439-4ecb-97fa-f074c88c37f9/JBbiopic.jpg About Us - Nice to meet you. Justin Brennan has spent 20+ years selling things the market didn't yet have a category for. He has closed Fortune 500 buyers on AI products before AI procurement existed, sold a portable benefits fintech platform to a CPG marketing team that had never funded one, and built corporate pipelines for nonprofits using SaaS go-to-market strategies their founders didn't initially trust. Justin has led first-of-its-kind partnerships with Toyota, Unilever, Netflix, Target, American Eagle, Twilio, and Lenovo, and built revenue programs for Crisis Text Line, the National Domestic Workers Alliance, It Gets Better, HeadCount, HBCU Heroes, and Thriving Forward Project. For Thriving Forward Project, he recently designed and shipped an AI-powered volunteer training simulation, built on Claude and now in production, that replaced a manual onboarding process with a measurable readiness gate. Justin has held sales and partnerships roles at Participant, Vice Media, Complex Networks, and Fullscreen, and currently runs Purpose & Vision, an independent consultancy advising founders and mission-driven organizations on AI adoption, SaaS implementation, and corporate partnership strategy. https://www.withpurposeandvision.com/partners daily 0.75 2026-04-30 https://images.squarespace-cdn.com/content/v1/606541333e933e628e3a9685/324d0cd9-1bda-4bd4-a10d-890b6f79bb81/Screen+Shot+2022-03-01+at+7.25.36+AM.png Partners Selling SaaS as a GTM Channel & Building Nonprofit Corporate Pipelines https://images.squarespace-cdn.com/content/v1/606541333e933e628e3a9685/e957ab14-818c-462d-91d7-a41f4467392c/Screenshot+2026-04-29+at+3.35.39%E2%80%AFPM.png Partners Building AI-Powered Training Simulations for Volunteer Workshops & Selling SaaS to Grow Corporate Pipelines https://images.squarespace-cdn.com/content/v1/606541333e933e628e3a9685/2c65d95c-5098-4fdf-a461-206cc2707798/Screenshot+2026-04-29+at+5.44.07%E2%80%AFPM.png Partners Enterprise AI Sales across Tech, Retail, Media, Entertainment, Beauty, and Healthcare https://images.squarespace-cdn.com/content/v1/606541333e933e628e3a9685/84ff0cf1-7b17-43f5-a1e4-c36f0427b679/Screenshot+2026-04-29+at+5.36.41%E2%80%AFPM.png Partners Selling SaaS into Fortune 500 Buyers: A Per-Seat Virtual Engagement Platform Sold During COVID https://images.squarespace-cdn.com/content/v1/606541333e933e628e3a9685/2b6452a9-2c8a-4d86-9858-04e072b72987/Screen+Shot+2022-03-01+at+12.34.32+PM.png Partners Introducing New Corporate Partners to Voting Rights & Employee Engagement Partnerships https://images.squarespace-cdn.com/content/v1/606541333e933e628e3a9685/e7b33e1d-82ec-46fb-9351-319c146d709f/Screen+Shot+2022-03-01+at+12.57.35+PM.png Partners Award-winning Fintech Platform Strategy and Partnerships https://images.squarespace-cdn.com/content/v1/606541333e933e628e3a9685/cb1bf08f-ef39-4da3-9ad6-8f97333df166/Screen+Shot+2022-03-01+at+7.26.03+AM.png Partners Innovating New Strategies & Coalition Building to Support LGBTQ+ Health & Wellness https://images.squarespace-cdn.com/content/v1/606541333e933e628e3a9685/d001edb4-d86b-4369-9c65-708478bac426/Screen+Shot+2022-03-01+at+7.27.02+AM.png Partners Selling SaaS as a GTM Channel & Becoming the Platform's Reference Customer https://images.squarespace-cdn.com/content/v1/606541333e933e628e3a9685/ed7108de-47fb-4449-b227-8fab9e7e9a7b/Screen+Shot+2022-03-01+at+1.10.46+PM.png Partners Virtual Career Development for HBCU Students https://images.squarespace-cdn.com/content/v1/606541333e933e628e3a9685/b4863ff5-d98d-421d-badd-f3fa59c63d06/Screen+Shot+2022-03-01+at+12.57.15+PM.png Partners Nonprofit Storytelling and Sales Partnerships https://images.squarespace-cdn.com/content/v1/606541333e933e628e3a9685/133aff00-8c70-4ee5-bfd7-ce339d47c496/Screen+Shot+2022-03-01+at+1.56.09+PM.png Partners Forming Tech-Enabled Partnerships to Improve Promising Career Accessibility https://images.squarespace-cdn.com/content/v1/606541333e933e628e3a9685/298cf3ff-ab45-4bc5-9e60-0151d9d65dc6/Screen+Shot+2022-03-01+at+7.26.23+AM.png Partners Expanding Nonprofit Storytelling & Social Platform Fundraising https://images.squarespace-cdn.com/content/v1/606541333e933e628e3a9685/ba99dcf8-c857-4005-a968-a03624930876/Screen+Shot+2022-03-01+at+1.34.50+PM.png Partners Aligning with Local & State Government Agencies to Increase Mental Health Awareness