Examples linked span Justin’s time (2018 - 2026) as a performance-based contractor with mission-driven nonprofits (HeadCount, HBCU Heroes, APLA Health, Thriving Forward Project), and as a contracted advisor to Maine Child Therapy Center through Purpose & Vision Consultancy, and as an in-house executive at Participant Media: SoulPancake/ National Domestic Workers Alliance, and Crisis Text Line.
AI Adoption & Technical Solutioning
Applied AI Product Roadmap: Translating business bottlenecks into technical requirements, such as LLM-driven research or dual-prompt architectures.
Digital Distribution Architecture: Designing turnkey technology toolkits and e-learning courses for content delivery and community building.
AI Adoption Playbooks & Prompts Systems: Prompt libraries and usage playbooks with safety built in, so teams run their AI tools without a consultant in the room.
Examples
Brave Mighty Minds
Maine Child Therapy Center
Platform Identification: Assessing and selecting the right technology stack (SaaS, API, or Cloud) for scalable deployment.
Consultative Sales & Enterprise GTM
Partnership Opportunity Development: Identifying and securing "Lighthouse" accounts and first-of-their-kind category-creation deals.
Multi-Divisional Expansion: Designing the "Land and Expand" framework to grow accounts across global territories and business units.
Strategic Transformation: Aligning complex project goals with executive-level corporate priorities and financial ROI.
Commercial Model Design: Developing tiered engagement structures, including usage-based and consumption models.
Customer Success & SaaS Implementation
Customer Adoption Programs: Designing onboarding and capability-transfer programs for non-AI-native users.
Renewal and Expansion Strategy: Multi-year committed structures, executive review cadence, retention work on at-risk accounts.
Reference-Customer Development: Building proof-point customers for upstream platform sales.
Multi-Stakeholder Adoption Education: Translating capability for procurement, IT-adjacent, DEI, Government Affairs, and ERG sponsors.
Audience Intelligence & Performance
Influencer & Creator Mobilization: Building creator-led campaigns that drive both cultural brand affinity and measurable conversion.
Strategic Media Amplification: Managing PR, influencer outreach, and publisher partnerships to scale product visibility.
Targeting Insights & Data Layering: Utilizing proprietary and public datasets, including AI-driven analysis, to pinpoint high-growth market opportunities.
Omni-Channel Growth Strategy: Designing integrated performance marketing campaigns across paid, organic, and publisher networks.
Creative Strategy & Content
Technical Content Development: Producing high-stakes branded content involving filmmaker talent and emerging media formats.
Cross-Platform Creative Direction: Crafting narratives that bridge the gap between technical innovation and human-centric mission.
Campaign Systems Design: Developing PSA frameworks and social media strategies for complex, mission-driven product launches.
Website & Digital Interface Design: Overseeing the creation of high-converting social and web assets for partner platforms.
Example
Brave Mighty Minds: My Summer Bravery Booklet on Pinterest
Workforce AI Literacy & Inclusive Design
Organizational AI Literacy: Preparing leadership and teams for technology pivots through specialized training and resource development.
Enterprise Mentorship & Talent Pipelines: Building scalable programs and virtual mentorship initiatives.
Inclusive Workplace Strategy: Delivering trauma-informed and identity-focused training integrated into core business operations.
Employee Resource Group (ERG) Engagement: Facilitating high-level discussions, virtual screenings, and curriculum-driven employee sessions.